Compared to last year's fourth race of the season, a rain-plagued outing at Bristol, the 3.8 overnight declined by 7% from a 4.1. It also declined 14% from the 2013 Bristol race, which was run as scheduled. Sunday's race was the first NASCAR telecast on FOX this season to have a decline in overnights, including the Sprint Unlimited and Daytona 500 Pole Qualifying.
Despite the lower numbers, the race trailed only the NCAA Tournament Selection Show on CBS (3.9) as the highest rated sporting event of the weekend in the metered markets. It topped every college basketball game, including the Big Ten championship head-to-head (2.6).(Sports Media Watch /Sports Business Daily)