The multi-year deal will see Skullcandy supply the team with headphones for use during the season, while the Skullcandy logo will be visible on the rear element of the side pod and on all garage headsets. From a product development standpoint, getting exposure to how Sahara Force India works on extremely compressed schedules with high performance parts also represents a unique opportunity for Skullcandy.
|New Force India car at Barcelona|
Otmar Szafnauer, Chief Operating Officer of Sahara Force India: "Skullcandy is a fun, exciting brand and it’s a real pleasure to begin working with them. Their desire to develop products that combine style and performance makes Formula One the perfect environment to showcase their brand. With a distinctive combination of colour and character, as well as outstanding audio quality, the Skullcandy range will appeal to all our supporters, especially the younger generation."
Sam Paschel, Chief Commercial Officer of Skullcandy: "We couldn’t be more excited about our partnership with Sahara Force India, which allows us to align with one of the most thrilling and exciting sports in the world. The dedication and focus that it takes to compete and excel in F1 demonstrates many of our core values and is a natural fit with the Skullcandy brand and our commitment to make products that help people live and perform at their full potential. On the product side, working with Sahara Force India is inspiring because the team is constantly operating in a highly competitive industry with great emphasis on innovation and efficiency. Being involved in this environment will feed our own learning as we engineer and develop a wider range of products and continue to innovate in the audio space."