Grainger Joins RCR in a Multi-Year Partnership

Richard Childress Racing and Grainger announced a multi-year partnership that brings a leading broad line supplier of maintenance, repair and operating (MRO) products to NASCAR. Grainger will serve as the primary sponsor of the #31 Chevy driven by Ryan Newman for select NASCAR Sprint Cup Series races beginning with the June 7 event at Pocono. Grainger also will be featured as an associate sponsor on the #31 for all Cup Series events in which it is not the primary sponsor. Newman earned a second-place finish in the 2014 championship standings, which came down to the final lap of the season.

This sponsorship is consistent with Grainger's national marketing approach to make meaningful connections with its customers. In recent years, Grainger has sponsored a summer concert tour and launched a new national advertising campaign. The increasing popularity of NASCAR among its customers and the chance to partner with RCR made this sponsorship appealing to Grainger. Grainger initially launched its on-track association with RCR in late 2014 at Texas Motor Speedway as an associate sponsor on the #31 NASCAR Sprint Cup Chevy for the final three Cup events, and also served as the primary sponsor of Austin Dillon's #33 NASCAR XFINITY Series entry at the Texas race.

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