Matt Braid has joined V8 Supercars as Commercial Director
Braid led the remarkable return of Volvo to V8 Supercars last year and in turn generated significant interest in the brand through 2014.
The Volvo Polestar program, which last year raced the Volvo S60 with Garry Rogers Motorsport and sensational young Kiwi Scott McLaughlin, has grown to a significant global brand having started as a pilot program in 2012.
McLaughlin is now considered amongst the favorites for the 2015 V8 Supercars Championship.
Braid departed Volvo in September after 11 years with the company, including four as Managing Director, as he looked for new career challenges, before accepting the role with V8 Supercars.
V8 Supercars CEO James Warburton said Braid's addition to the team was a coup for the sport as it enters the largest media deal in the V8 Supercars' history.
"In the past 18 months we have renewed every major sponsor and extended each of our Government agreements to at least the end of 2016," Mr. Warburton said.
"This year we commence the largest media deal in the sport's history with Foxtel, Fox Sports and Ten which brings with it more live television hours than ever in Australian motorsport history."
Braid said he relished the opportunity to join the V8 Supercars team having seen the magnitude of Australia's third most watched sport through Volvo's outstanding season in 2014.
"I am absolutely delighted to join the team and such a dynamic sport," said Braid.
"I was able to see firsthand the impact V8 Supercars has on a brand and the enormous passion a substantial slice of the Australian population has for the sport.
"The fact that V8 Supercars is right there with the elite codes in this country in attendance and viewership is quite astonishing."