Sprint Experience will not be used for NASCAR in 2015

Sprint, which announced Wednesday it would discontinue sponsorship of the Sprint Cup Series at the end of its current contract, no longer will host its 15,000-square-foot Sprint Experience interactive display area at NASCAR tracks, multiple sources confirmed to the [Charlotte] Observer. The Sprint Experience brings fans closer to the sport by offering custom interactive games, driver and celebrity appearances, participation in stage games, and the latest handsets and technologies available from Sprint.

Hospitality industry workers and others associated with transporting and operating the mobile display were informed this week they would not be used next season, sources said. Sprint officials declined to address the issue when asked Thursday for comment. "We will continue to use the NASCAR Sprint Cup sponsorship platform in 2015 and 2016 to drive our business," said spokesperson Kimberly Meesters. "Every season we evaluate our specific NASCAR programs and adjust as needed. We are finalizing the details of our 2015 plan now and will be ready to kick off the season Feb. 14 for the Sprint Unlimited at Daytona." Charlotte Observer

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