2015 NASCAR team sponsorships coming together

Some top NASCAR Sprint Cup teams have sold their primary sponsorships for all of next season, but space remains on the cars of Dale Earnhardt Jr., Kasey Kahne, Carl Edwards and Clint Bowyer four months before the 2015 season begins. Among the teams that have sold all their primary sponsorship for next year are Jeff Gordon, Jimmie Johnson, Joey Logano, Kevin Harvick, Matt Kenseth, Kyle Busch and Denny Hamlin.

"It's certainly not easy finding a sponsor, but there was an abundant amount of interest in our sport and in our team," said Dave Alpern, chief marketing officer at Joe Gibbs Racing, which expands to four cars next season.

Steve Newmark, president of Roush Fenway Racing, says that the three-car organization has fewer primary sponsorship openings then it did at this time a year ago.

Ben Schlosser, chief marketing officer at Richard Childress Racing, says that his three-car organization also is ahead in selling sponsorships, noting some companies were willing to start negotiations earlier.

"I think the climate is getting better," Newmark said. "It's not where we need to be, but I think the whole sport is doing a better job of marketing." Newmark credits more collaboration with NASCAR compared to when he arrived at Roush four years ago. Newmark also said that the team has made many changes to better serve sponsors. See more team-by team info at Motor Racing Network

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