In a news release to announce the impact of the schedule changes and the new 10-year television deal that goes into effect next season, track operator International Speedway Corp. said the split will remain at 65% to the tracks, 25% to the teams through the purse and 10% to NASCAR.
ISC, a publicly traded company whose majority of voting stock is controlled by the NASCAR-owning France family, is obligated to tell investors some details about the deal because it is the biggest revenue stream for ISC. For 2015, ISC said it will take in 3.8% more than in 2014 from the NASCAR television package with the amount increasing 3-5% each year at an average of 3.9% per year. The new package reportedly is worth $8.2 billion over 10 years, up 46% from the eight-year, $4.5-billion deal that ends after this season.
Purses will go up unless NASCAR requires less from the track for the purse. For its 21 Cup events (19 points races, Sprint Unlimited, Daytona 500 qualifying races), ISC said it will take in $316 million next year, including what it will then pay out as part of the purse. Using the NASCAR formula, it appears ISC will have $228 million in revenues in 2015 from the television deal. Sporting News