NASCAR To Debut Marketing Campaign For Revamped Chase Format

NASCAR this weekend is rolling out a new Chase for the Sprint Cup marketing campaign that "will portray popular drivers and their supporters as nation-states fighting for hegemony." The effort from Ogilvy & Mather, N.Y., promotes the revamped format for the 10-race series, which will air on ESPN/ABC. It includes "online content and fast-paced commercials with an intensity that suggests the theme perhaps ought to be 'Onward, Nascar drivers, racing as to war.'" To date, 12 drivers have been selected to take part in the campaign. N.Y. TIMES

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