Enhancing its allegiance with Team Penske, Alliance Truck Parts will proudly race with its distinctive bright yellow colors adorning the No. #2 Ford driven by Keselowski during eight races as the primary sponsor throughout the agreement and as an associate sponsor for the balance of the NSCS schedule. Alliance Truck Parts made its debut with Team Penske at the 2010 NASCAR Nationwide Series season finale at Homestead-Miami Speedway.
The partnership expanded in the 2011 Nationwide Series when Alliance Truck Parts was a partial season primary sponsor and the following two seasons the bond with ATP grew to include a full-season Nationwide Series primary sponsorship with Team Penske. Alliance Truck Parts made its debut in the Sprint Cup Series this year and 2015 will mark its second consecutive year as an NSCS sponsor with Team Penske.