Drive to End Hunger extends, but reduces, sponsorship of Gordon (Update)

UPDATE Drive to End Hunger's sponsorship will decrease from 23 races this year to 13 next year. Gordon was asked Friday if there were other sponsors that would take the open races: Gordon: "I can't say right now, but things are strong for us at Hendrick Motorsports right now. I think the last couple of years we have all been very stressed out about sponsorships and getting those deals done. Here recently a lot of positive good things have been happening. There is more to come."

08/08/14 AARP and AARP Foundation's nationwide campaign to address the problem of older adult hunger through the Drive to End Hunger program will return with 11-time NASCAR Sprint Cup Series champions Hendrick Motorsports in 2015 as a primary sponsor of driver Jeff Gordon and his #24 Chevy SS team. Through AARP's sponsorship of the #24 Chevy, the AARP Foundation's Drive to End Hunger program will be featured as a primary partner in 13 Sprint Cup races next season, including the 2015 Daytona 500, and on portions of the car as an associate sponsor in all other events.

It will mark AARP's fifth year as a primary sponsor of the #24 team, which is unprecedented in NASCAR for a social cause. The priorities of Drive to End Hunger, which is supported through donations from individuals, corporations and other non-profits, are to raise awareness and funds to fight hunger among adults 50 and over and to provide short- and long-term solutions to the problem of older adult hunger. Hendrick Motorsports

Leave a Reply