The race continued the season-long trend of declines for NASCAR TV ratings. Of the 18 races that can be compared to last year (excludes rainouts), 17 have had declines in ratings and 15 have had declines in viewership. Versus the comparable telecasts in 2012, 16 have had declines in ratings and 15 in viewership.
Several races have hit multi-year lows, including the Daytona 500 (record-low), Martinsville (12-year low), Darlington (14-year low), Richmond (10-year low), Talladega (at least 16-year low), Kansas* (record-low), Dover (10-year low), Michigan (at least 18-year low), Kentucky* (record-low), Loudon (at least 16-year low), and Sunday’s race. That does not include several races that were the second or third lowest rated in numerous years, such as Charlotte (second-lowest since 2000).
* The Kentucky and Kansas races date back to 2011.
08/05/14 ESPN’s live telecast of the NASCAR Sprint Cup Series race at Pocono Raceway on Sunday, Aug. 3, earned a 'final' 2.8 U.S. household rating, averaging 4,374,000 viewers, according to Nielsen Media.
The rating and viewership were down from last year’s race, which earned a 3.2 rating and averaged 5,063,000 viewers.
The highest rated among the nation’s metered markets for the telecast was Greenville, S.C., with a 9.9 rating, followed by Greensboro, N.C., at 9.0 and Birmingham, Ala., at 7.7. Indianapolis was fourth at 7.5 with Richmond, Va., fifth at 6.5.
Rounding out the top 10 markets were Norfolk, Va., 6.1; Knoxville, Tenn., 6.0; Raleigh-Durham, N.C., 5.7; and Charlotte, N.C., and Nashville, Tenn., at 5.6.
08/04/14 ESPN drew a 2.8 overnight for yesterday’s NASCAR Sprint Cup Series race from Pocono Raceway, down slightly from a 2.9 overnight last year.