Johnson Leads Drivers In NASCAR TV Exposure

Heading into ESPN’s portion of the NASCAR Sprint Cup Series schedule, Jimmie Johnson leads all drivers in sponsor TV exposure, garnering $75.3M during points-race telecasts (26 telecasts including replays), according to data from sponsorship measurement firm Joyce Julius. Johnson has led all Sprint Cup drivers the last two seasons, even when he finished second in ’12 Chase for the Sprint Cup. He currently sits second in the standings behind Brad Keselowski, who comes in at No. 4 in Joyce Julius’ rankings with $54.6M in exposure.

Dale Earnhardt Jr. ranks No. 2 in exposure value with $68.4M, while Kevin Harvick (sixth in standings) is No. 3 with $60.9M. Michael Waltrip’s No. 66 car, which has also been driven by Jeff Burton, Brett Moffitt and Tomy Drissi, ranks No. 7 in exposure. Around 93% of the exposure came from Waltrip’s appearance on the Fox set during the rain delay at the Daytona 500.

RANK DRIVER(S) EXPOSURE TIME MENTIONS VALUE
1 Jimmie Johnson 21:58:17 105 $75,323,625
2 Dale Earnhardt Jr. 16:43:34 83 $68,447,875
3 Kevin Harvick 18:50:13 132 $60,914,465
4 Brad Keselowski 17:34:54 118 $54,633,465
5 Jeff Gordon 18:45:50 84 $54,396,315
6 Kyle Busch 11:23:59 96 $47,766,015
7 Michael Waltrip/Jeff Burton/Brett Moffitt/Tomy Drissi 8:50:10 10 $44,558,080
8 Joey Logano 14:30:42 97 $40,729,855
9 Denny Hamlin/Sam Hornish Jr. 8:35:05 92 $37,063,970
10 Clint Bowyer 9:13:23 25 $31,301,125
11 Matt Kenseth 9:49:32 81 $30,947,940
12 Carl Edwards 9:18:28 82 $30,247,150
13 Kyle Larson 10:23:36 37 $29,470,910
14 Tony Stewart 7:59:04 33 $29,267,395
15 Kurt Busch 8:39:40 48 $28,953,225

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