While stick-and-ball teams have front-office staff, players and administrators, NASCAR teams have pilots, flight attendants, long-haul truckers, engineers, mechanics, even chefs. Outside of racing, few – if any – face such a challenge of coordinating freight trucking and airline travel across so many weeks. Doing so is an enormous undertaking that takes months of planning.
The Kentucky race weekend highlighted just how demanding it can be. Over the course of three days in June, Stewart-Haas Racing trucked eight race cars and flew more than 100 people to Kentucky for the Quaker State 400. It rented 27 vehicles and reserved 44 hotel rooms. It spent more than $1.5 million, and its four entries finished seventh, 11th, 12th and 21st to collect a combined purse of $428,401. (That doesn't include driver salaries or additional personnel costs.)
As teams prepare to head to Indianapolis for NASCAR's annual Brickyard race, last month's Kentucky race provided a glimpse at what goes into a typical race weekend, how it comes together and how much it costs. See much more on race team logistics and expenses at Sports Business Journal