Andretti Sports Marketing will use the Cvent event management platform to continue to stage best-in-class events across its diverse interests. In addition, fans at the upcoming Andretti Sports Marketing-promoted Volkswagen Rallycross DC will be able to use a custom-designed mobile app from CrowdTorch.
"At Andretti Sports Marketing, we're always looking for new and innovative ways to improve the events we promote and execute," said John Lopes-President, Andretti Sports Marketing. "With the mobile apps from CrowdTorch we'll be able to make use of the most current mobile app technology to provide our clients and fans with a great event experience."
"We're very excited to be working with Cvent and CrowdTorch," said Tim Mayer-General Manager, Volkswagen Rallycross DC. "The mobile app will help us to ramp up the excitement of Red Bull Global Rallycross for a new, digitally-savvy audience in D.C., and give fans interactive access to all the action, both on and off the track."
"We're excited to have the opportunity to enhance Andretti Sports Marketing's events and increase their attendee engagement through both our event management platform for registration and ticketing and our mobile apps," said Scot Richardson, General Manager for CrowdTorch. "Our partnership with Andretti reflects our ongoing dedication to providing innovative consumer event management Solutions."