Fox Sports earned its lowest NASCAR television rating in 13 years televising the sport last week. NASCAR Sprint Cup racing from Richmond earned a 3.3 final rating and 5.6 million viewers on FOX last Saturday, down 11% in ratings and 8% in viewership from last year (3.7, 6.1M), and down 8% in both measures from 2012 (3.6, 5.9M). The 3.3 rating is the lowest ever for NASCAR Sprint Cup racing on FOX, falling below the previous mark of 3.6 set on multiple occasions. Of the sixteen lowest rated Sprint Cup races ever on FOX, fifteen have taken place since the start of the decade. Of note, ten of the sixteen lowest rated races have taken place on Saturday nights, including five from Richmond alone. Last week's 3.3 rating also ranks as the lowest for the spring Richmond race 2004 on FX (2.9). Despite the lower numbers, the race was the #2 sporting event of the weekend on broadcast or cable, trailing only ABC's Clippers/Warriors NBA playoff game (4.2, 6.5M).
05/02/14 The 'final' TV rating for last Saturday night's NASCAR Sprint Cup Series Toyota Owners 400 from Richmond on Fox was a 3.3 with 5.573 million viewers, down from last year's 3.4 final rating and 6.067 million viewers.
04/29/14 NASCAR Sprint Cup series racing on FOX for Saturday nights Toyota Owner's 400 Sprint Cup Series race at Richmond International Raceway earned a 3.0 overnight rating on FOX. That is a 12% decline from each of the previous four years, when the Richmond race held steady at a 3.4. Seven of the eight lowest rated Sprint Cup races on FOX in the metered markets have aired on Saturday nights, and five of the eight have taken place from Richmond.