Darlington Raceway’s New Marketing Campaign To Focus On Track’s History

Darlington Raceway on Saturday announced a marketing campaign that will "highlight its history going forward into next year's Bojangles' Southern 500 weekend," according to Lou Bezjak of the Florence MORNING NEWS. Track President Chip Wile said that he wants Darlington "to be celebrated as other historic venues" such as Wrigley Field or Lambeau Field. Wile's plans include "NASCAR Classics clothing merchandise, which will have a retro look."

There also will be "a throwback ticket for the race weekend." Additionally, the track is "asking fans, media and teams to share their Darlington stories." Wile said that the campaign "was his top priority when he took over as track president eight months ago." Bezjak noted the program "has backing" from the track's parent company ISC, NASCAR, and race teams. Florence MORNING NEWS

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