DirecTV Blimp “Lefty” To Debut During NASCAR Race At Darlington

Viewers watching Saturday's NASCAR Sprint Cup Series Bojangles Southern 500 on Fox will be the first to see the newly-named DirecTV blimp since a "Name the Blimp" contest ended last month. "The name 'Lefty' is perfect," said DirecTV Senior VP/Marketing Jon Gieselman. "The blimp is like a Sprint Cup Series car, constantly turning left … just at a slightly reduced speed." The race will be held at Darlington Raceway. By David Broughton/Sportsbusinessdaily.com

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