The channel has a subscriber base of more than 2 million and has garnered some 560 million views in total and was recently scored as the leading automotive-related channel by OpenSlate, generating over 20 million visits per month by users with an interest in racing and car culture. It is also the largest producer of daily, original automotive content.
“We are delighted to bring the best in short-course, off-road racing to our viewership," said Angus MacKenzie, Chief Content Officer for Source Interlink Media, publisher of Motor Trend. “We’re taking a very serious, best-in-class approach to distribute the most exciting content, and the addition of TORC reinforces that commitment. Their vision for off-road racing, mixed with an innovative digital and social media strategy is a perfect match for where we’re headed with the channel."
This partnership represents the first time that the Motor Trend YouTube channel will broadcast live coverage of a motorsports series. Fans can expect a fully produced web broadcast that will bring them all 14 rounds of racing from the 2014 TORC season.
“Broadcasting through YouTube’s largest automotive channel via Motor Trend provides our series partners with significant reach and media value," noted TORC President BJ Birtwell. “Sponsors can rest assured that, whether on a computer or mobile device, fans will be treated to a premium viewing experience that will elevate the awareness of their brands globally, as well as provide an additional messaging opportunity."
“This season we’re bringing a high-end broadcast mentality and effort to our TORC shows," added Tim A. Watson, Webcast Producer for The Armory. “We’ll be translating the incredible dynamics, characters and energy of TORC to any screen, regardless of the device, through the latest production technology. We’re excited to fulfill the growing viewer demand for high-end web production."