NASCAR, Snack Brand Mondelez Announce Three-Year Extension

NASCAR and snack company Mondelez today announced a three-year extension of their sponsorship deal. The extension will designate Mondelez brands Oreo, Nilla Wafers and Nutter Butter as the sanctioning body's official cookies and Ritz and Wheat Thins as its official crackers. Mondelez will continue to create NASCAR-themed Oreo and Ritz packaging for a Nabisco “Snack & Go" consumer sweepstakes. During the '14 Sprint Cup Series season, fans can enter to win a VIP race experience. Mondelez is made up of brands of the former Kraft Foods, whose NASCAR deal began in '00.