NASCAR Chair & CEO Brian France told attendees at the '13 Motorsports Marketing Forum that he “couldn’t be more pleased" with NASCAR’s new TV deal with Fox and NBC. France said, “NBC has put a huge bet on NASCAR. What I really like about it – people will see over time – is for them to be successful … they have to reinvent the presentation part of NASCAR." France said Fox has done an “outstanding job for us," but added the network will be “pushed, in a good way," because of NBC’s presence beginning in '15.
The conference wrapped up in Las Vegas yesterday. For more from the event, see our On The Ground blog. Josh Carpenter, SportsBusinessDaily.com