Austin Carp of the Sportsbusiness Journal reports that Jimmie Johnson was again the top NASCAR Sprint Cup Series driver in terms of sponsor exposure during race telecasts and replays, garnering $142.6M in exposure value during the ’13 season, according to an analysis of data from sponsorship measurement firm Joyce Julius. The $142.6M figure is up significantly from ’12, when Johnson saw just over $100M en route to a third-place NSCS finish. Kyle Busch finished second this season with $98.1M, up from eighth place last season ($52.6M).
Brad Keselowski, who finished second last season in exposure with $73.8M en route to his NSCS championship, fell to fifth in value in ’13 with $70.3M. Matt Kenseth, who did not rank in the top 10 in exposure last season, finished third in ’13 with $90.8M.