Jimmie Johnson Sees Sponsor Exposure Value Rise During ’13 Championship Run

Austin Carp of the Sportsbusiness Journal reports that Jimmie Johnson was again the top NASCAR Sprint Cup Series driver in terms of sponsor exposure during race telecasts and replays, garnering $142.6M in exposure value during the ’13 season, according to an analysis of data from sponsorship measurement firm Joyce Julius. The $142.6M figure is up significantly from ’12, when Johnson saw just over $100M en route to a third-place NSCS finish. Kyle Busch finished second this season with $98.1M, up from eighth place last season ($52.6M).

Brad Keselowski, who finished second last season in exposure with $73.8M en route to his NSCS championship, fell to fifth in value in ’13 with $70.3M. Matt Kenseth, who did not rank in the top 10 in exposure last season, finished third in ’13 with $90.8M.