The Goodlettsville, Tenn.-based retailer will increase its sponsorship to 27 races with Matt Kenseth and the No. 20 team, up from 17 in 2013. As one of the top contenders for the Sprint Cup Series Championship, Kenseth celebrated seven wins in 2013 – more wins than any other driver in the series.
“Dollar General is excited to build on its successful partnership with Joe Gibbs Racing and sponsor more races with Matt Kenseth and the No. 20 team next year," said Rick Dreiling, Dollar General’s chairman and chief executive officer. “NASCAR is key to connecting with our customers, many of whom are loyal race fans, and we look forward to a continued partnership with JGR to further our business."
Dollar General’s increased 27-race partnership for 2014 will include the season opening Daytona 500 at Daytona Int’l Speedway and the season finale at Homestead-Miami Speedway, as well as highlight Sprint Cup Series events at Talladega Superspeedway in May, Indianapolis Motor Speedway in July, the final race before the Chase for the Sprint Cup at Richmond Int’l Speedway, the Chase kick-off race at Chicagoland Speedway and the October event at Charlotte Motor Speedway.