11/19/13 KVSH Racing announced today that Mistic Electronic Cigarettes will serve as the co-primary sponsor of the No.11 car piloted by Sebastien Bourdais for the 2014 and 2015 IndyCar Series seasons.
KVSH also unveiled the livery of the "Mistic Machine" which will campaign seven race weekends in 2014.
The No.11 Mistic Machine will be driven by four-time champion Sebastien Bourdais who was recently selected to pilot the car that won the 2013 Indianapolis 500 and lead the team's championship charge for the next two seasons.
Commenting on the sponsorship agreement KVSH Racing partner James "Sulli" Sullivan said, "We couldn't be any more excited to bring the Mistic E-Cig brand to the IndyCar community. After announcing Sebastien Bourdais as the driver, this is the next phase of taking KVSH to new heights following the Indianapolis 500 win in 2013."
"Partnering with KVSH Racing is a strategic fit for the Mistic brand, providing us with a fun and exciting platform to reach millions of IndyCar fans," said John Wiesehan Jr., Mistic C.E.O. "As race fans ourselves, we are looking forward to the 2014-2015 season, not only to cheer for the team's new driver, Sebastien Bourdais, but to further leverage our relationship with KVSH Racing as we roll out offers and promotions that educate IndyCar fans on alternatives such as our electronic cigarettes."
"I am very excited to be representing Mistic E-Cigs as I enter a new chapter of my career with KVSH Racing," Bourdais said. "Health is very important to me and I'm proud to be associated with a company that is looking to reduce the risks of tobacco smoking."
IndyCar fans that smoke will be in for a treat as they can use Mistic E-Cigs at most IndyCar tracks. As part of the partnership, IndyCar fans will be introduced to visuals of the Mistic car in Circle K stores throughout the country where Mistic E-Cigs will be available for purchase.