Sky Scores High Ratings With Broadcast Of South Korean F1 Race

German pay-TV channel Sky “recorded high ratings with its broadcast of the South Korean F1 Grand Prix on Sunday," according to Alexander Krei of DWDL. A total of 410,000 viewers tuned in to watch the race. The number translated into a market share of 5.2%. In the target demographic 14-49, Red Bull driver Sebastian Vettel’s win was watched by 210,000 viewers and had a 7.4% market share. This is just one small broadcast outlet for the race among hundreds worldwide. DWDL

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