The ratings and viewership were up nine and 11 percent, respectively, over last year’s race, which earned a 2.2 U.S. household rating and averaged 3,581,380 viewers.
Both races in the Chase for the NASCAR Sprint Cup so far this season that have been run and telecast as scheduled have seen ratings and viewership growth. The opening race of the Chase at Chicagoland Speedway was rain-delayed.
Greensboro, N.C., was the highest-rated metered market for the Dover race with a 7.3 rating, followed by Greenville, S.C., at 6.4, Nashville, Tenn., at 6 .3 and a tie at 5.3 for Tulsa, Okla., and Birmingham, Ala.
The rest of the top 10 markets were Norfolk and Richmond, Va., tied at 5.1, Fort Myers, Fla., and Knoxville, Tenn., tied at 4.9 and Jacksonville, Fla., at 4.8.
ESPN’s live telecast of the NASCAR Nationwide Series race at Dover on Saturday, Sept. 28, earned a 1.1 U.S. household rating, averaging 1,640,763 viewers. The rating and viewership were up 22 and 33 percent, respectively, from last year’s race, which earned a 0.9 rating and averaged 1,229,916 viewers.