06/19/13 A reader writes, Dear Brian, Regarding your article Making IndyCar Relevant Again, I agree, I've seen the indifference (at best) to cars in Generation Y; e.g., my 26 year old son didn't bother to get his driver's license until he was 19.
Your idea of making racing a school-sponsored sport is a good one–did you know about Formula SAE?
The SAE series emphasizes design more than racing per se, but the competition is among college teams. It's worth a look…Herb Hwang
Dear Herb, Yes, we are aware of the Formula SAE series but as you say that is more a design endeavor for engineering students, versus making racing a 'sport' that the NCAA recognizes as such. It is about the physical ability of the athlete (the driver) rather than an engineer exercise. Both are worthy causes, but we think making racing a 'sport' along all the other stick and ball sports in high school and college is key to making IndyCar relevant again with the 'masses.' Mark C. Editor