NASCAR All-Star TV Ratings

According to Nielsen Media Research, SPEED enjoyed a strong week of live racing, as the NASCAR Sprint All-Star Race, the NASCAR Camping World Truck Series race from Charlotte and the ARCA Racing Series event from Toledo all enjoyed ratings increases.

Minus a red-flag stoppage for rain, the NASCAR Sprint All-Star race scored a rating of 3.29 Saturday night, up 6.5% from last year's 3.09. Including the nearly one-hour rain delay, the total rating of 3.04 was off only 2% from 2012. On the night, SPEED's Nielsen Household Rating finished second in ad-supported cable. In addition, it ranked second with Men 18-49, first with Men 35-54 and second with Men 25-54. Lastly, Saturday had the highest HH rating for any day this year on SPEED with a 0.99. Friday night's NASCAR Camping World Truck Series race from Charlotte was up 14%, and the ARCA Racing Series race was up 29%. SPEED Total Day ratings for the entire week were up 19% versus the same week in 2012.(SPEED)

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