Lisa Boggs has been named Director, Motorsports, BATO. In her new role, she will be responsible for managing, directing, planning and coordinating all of BATO’s motorsport and motorsport marketing activities.
Boggs has an extensive background developing brand programs that leverage motorsports sponsorships and assets. Before joining Bridgestone, she spent seven years at Edelman Public Relations leading programs for clients in IndyCar and NASCAR including IZOD, Office Depot, Shell, Armor All and STP, as well as overseeing the 100th Anniversary Indianapolis 500 public relations campaign. Additionally, Lisa held positions with Philip Morris as part of the team dedicated to the Marlboro brand sponsorship of Team Penske in IndyCar and at Leo Burnett Advertising working with clients Procter & Gamble and Philip Morris. Boggs earned a Bachelor of Science degree from Miami University of Ohio.
Dale Harrigle, currently manager of engineering, has accepted the position of Chief Engineer/Manager, Race Tire development. Dale has been with Bridgestone for 20 years and has been involved with the motorsports programs for 18 years.
“Lisa and Dale bring extensive experience building strong relationships with customers in the motorsport industry," said Phil Pacsi, VP of Customer Marketing & Training, BATO. “I am excited to have Lisa on board to help us elevate awareness of our brands, and help us in meeting those needs. I am also happy for Dale as he takes on more responsibility as our Chief Engineer and primary technical spokesperson for our Motorsports activities."