For the third straight year, overnight ratings were flat for NASCAR Sprint Cup action from Richmond. Saturday's NASCAR Sprint Cup Toyota Owners 400 from Richmond International Raceway earned a 3.4 overnight rating on FOX, even with last year, 2011, and 2010 (3.4 each year). The 3.4 is tied as the second-lowest overnight ever for NASCAR Sprint Cup racing on FOX. The only race to earn a lower overnight was the 2009 Subway Fresh Fit 500 from Phoenix (3.3). Of note, the two lowest rated NASCAR races of the season in the metered markets the Richmond race and the April 13 NRA 500 from Texas (3.5) aired on Saturday nights. Despite the relatively low numbers, NASCAR still earned the third-best overnight of the weekend for a sports program on broadcast. Sports Media Watch
/Sports Business Daily
04/29/13 The overnight TV rating for the Toyota Owners 400 from Richmond Saturday night on FOX was a 3.4, the same as last year. Over 5 million viewers were tuned in, about 14 times higher than the average IndyCar race.