MWR uses sex to lure male fans

Michael Waltrip Racing has "created a new track-based, social media platform that is sure to cause a buzz in the stock-car community," according to Godwin Kelly of the Daytona Beach NEWS-JOURNAL. A team of "digitally savvy models will roam the garage, infield, sponsor midway and hospitality areas to interact with NASCAR fans."

One of the models "is Miss Florida Latina, speaks fluent Spanish and will lead MWR’s effort to take the MWR/NASCAR experience to the Latino audience." Team owner Michael Waltrip said, “We wanted to create some buzz around our teams and partners. These young ladies are not only attractive, but exceptionally smart and will give fans a taste of what goes on at the track away from just the competition."

He added that over the last month MWR has "interviewed almost 20 models." Waltrip: "We can’t sit still and expect our sport to grow, so we are trying to be creative and innovative. We think this will be fun and something the fans will enjoy." News-JournalOnline.com