Another Hendrick driver, Jimmie Johnson, ranks #2 with earnings of $23 million. In fact, all four Hendrick drivers are among the 10 highest paid with Jeff Gordon #4 ($18 million) and Kasey Kahne at #9 ($12 million). Johnson barely missed his sixth Sprint Cup title in 2012, but it was still a banner year on the track, as he earned a NASCAR-high $8.1 million in race winnings for the #48 car. His "Special Awards" and Sprint Cup bonuses added another $2.3 million.
Danica Patrick, ranks #7 with earnings of $12.9 million in 2012. Her merchandise was NASCAR's ninth best seller in 2012, according to Fanatics.com, one of the largest online retailers of officially licensed sports merchandise. But that ranking will jump this year, as she only raced in 10 Sprint Cup races last year and will be running a full-time Sprint Cup schedule in 2013 for the first time. More at Forbes