Rolex 24 gets bump in TV rating from younger fans

According to Nielsen Media Research, SPEED coverage of the Rolex 24 at Daytona scored a Household Rating increase of 9% (0.37 vs. 0.34) and 82% among M18-49 (0.31 vs. 0.17) compared to last year’s event. It was the highest-rated Rolex Sports Car Series race on SPEED among M18-49 in six years, averaging 388,000 viewers and peaking at nearly 750,000 viewers on Sunday.