The Whistle Signs New Content, Distribution Deals With IndyCar

Startup youth sports programmer The Whistle has signed cross-platform content and distribution deals with IndyCar Entertainment and action sports outfit Alli Sports, as well as a technology services pact with multimedia and 3D company Immersion Sports. The trio of deals extends a year-long run of agreements for The Whistle that also have included the NFL, USOC, U.S. Soccer and the Harlem Globetrotters. As with the prior partnerships, The Whistle will license catalog and newly-created content from IndyCar and Alli. Immersion, meanwhile, will aid in the creation of several technology-related enhancements, particularly 3D animations during instructional segments. The Whistle co-Founder & CMO Jeff Urban said, "More people are understanding what we're doing and are joining the party. There are many, many more of these kind of deals we can do. It's up to us to be very strategic about how we go forward."

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