Driver Brad Keselowski is featured in the newest “Nothing Beats First Place" ad to promote ESPN’s coverage of the NASCAR Sprint Cup Series, the third of four ads in the humorous campaign. In the new spot, Keselowski fights to stay awake after a gigantic turkey feast, gets (fake) pepper-sprayed while trying to decipher an autostereogram image and answers odd questions at a news conference, none of which are harder than winning. Wieden + Kennedy New York is the creative agency for the campaign. The spot debuts in ESPN’s telecast of Sunday’s Pure Michigan 400 at Michigan International Speedway.
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