TNT’s signature Wide Open coverage of the Coke Zero 400 at Daytona Powered by Coca-Cola, combined with the first-ever simulcast on truTV, generated a 3.8 U.S. HH rating and 6.2 million total viewers to become the highest-rated and most-viewed Daytona 400 since 2008 (3.8 U.S. HH rating and 6.4 million total viewers).
Turner Sports’ Coke Zero 400 telecast (Saturday, July 7) delivered the most-viewed program of the day across all television among households, total viewers and key demos including Adults 18-49, Adults 25-54, Men 18-49 and Men 25-54. TNT’s telecast of the race ranked as basic cable’s No. 1 program of the week among viewers and Adults 25-54.
Source: Nielsen Media Research, Star Trak. Based on live + Same Day data, for date of NASCAR on TNT coverage: 6/10/12 – 7/15/12 vs. 6/12/11 – 7/17/11.