The motorsports platform will be used to promote the PACE brand on Conor's race helmet and he will also wear a PACE branded hat at all race events. Conor's Lotus GP race car will carry the Snug as a Bug product branding on its engine cover starting this weekend at Silverstone.
Conor celebrating his WIN in Barcelona by proudly displaying the Red, White & Blue
"I am delighted to represent PACE Electronics and some of its great products throughout this race season," said Conor. "My sport is all about new products and technology which is a perfect match for PACE. I think its cool that my Dad also drove for PACE when he raced."
Pace Electronics founder, Pat Kehoe, is no stranger to motorsports as he ran cars at the Indianapolis Motor Speedway for many years for drivers such as, Dennis Firestone, Ed Pimm, Pancho Carter and Conor's Dad, Derek Daly. Derek drove a March 87C-Buick for PACE Electronics in the 1987 Indianapolis 500.
Conor celebrating on the podium in Barcelona with trophy in hand.
Pat Kehoe, Founder and President of Pace Electronics stated, "My good friend Robert Fernley, Deputy Team Principal of the Sahara Force India F1 Team has been very impressed with how competitive Conor has been in GP3 and believes him to be the most exciting potential F1 American driver prospect for some time, as such, Pace is proud to support Conor in his quest to become America's next Formula One driver."