According to the Environmental Protection Agency, NASCAR will encourage fans to buy “sustainable concessions" at races, expand the use of “safer chemical products," conserve water, reduce waste, promote recycling, push products approved by the EPA that have a small enviro footprint and encourage suppliers to get an “E3 tune-up" aimed at promoting sustainable manufacturing.
Missing: any talk of greening races or race cars that consume about two million gallons of gas a year and average five miles per gallon. In other words, do as I say, not as I do.
“Yes, the focus is on suppliers and programs, not green cars," said an EPA spokesman.
Instead, it’s a first step to get fans and suppliers to think green while favorites like Dale Earnhardt Jr. and Tony Stewart lay down some rubber.
“Because NASCAR is followed by millions of passionate fans and many businesses, it can be a powerful platform to raise environmental awareness, drive the adoption of safer products by more Americans, and support the growing green economy," said Jim Jones, EPA’s acting assistant administrator for the Office of Chemical Safety and Pollution Prevention.