Danica Patrick To Endorse Coke Zero Brand In Multiyear Deal

Coke Zero today will announce a new endorsement deal with Danica Patrick that “will take her into an arena that has remained relatively untapped by the popular NASCAR driver." In joining the Coca-Cola Racing Family in a multiyear deal, Patrick "becomes the first driver affiliated with a sole brand in the program’s 14-year history." Patrick said that Coca-Cola was “planning commercials with her creative input, and Coke also will donate to her charities every time she drinks a Coke on TV" USA TODAY