As part of the sponsorship, Shell will provide fans with the opportunity to receive a free ticket voucher to the event with a minimum $10 purchase at participating Shell stations on c-store offerings, fuel, or a combination of both including Shell V-Power, the No. 1 premium gasoline brand in America. Fans can bring their receipt to the station cashier to receive their ticket voucher, which can be redeemed at the IMS Ticket Office with the purchase of one General Admission ticket.
"We're happy Shell is paying tribute to Roger Penske through its sponsorship of a day full of special activities May 26 at the Speedway," said Jeff Belskus, Indianapolis Motor Speedway Corporation president and CEO. "It's also very rewarding to see that even more fans will be able to enjoy this memorable day thanks to a special Shell promotion."
This year's Indianapolis 500, to be held on Sunday, May 27, will mark the 40th anniversary of Penske's first Indianapolis 500 triumph when Mark Donohue drove Penske's McLaren to victory on May 27, 1972. Penske-owned cars have earned 15 race victories and 16 poles – both records by a wide margin – in "The Greatest Spectacle in Racing." In celebration, Penske will participate in a question-and-answer session with fans on the Coca-Cola Stage in the Pagoda Plaza on Legends Day Honoring Roger Penske Presented by Shell.
Admission to IMS on Legends Day Honoring Roger Penske Presented by Shell will be $10 for adults, with children 12 and under free when accompanied by an adult. Beginning May 10, fans also can receive a free Legends Day poster with no purchase necessary at participating Shell stations, while supplies last. Other featured events will include the annual Public Drivers' Meeting on pit road adjacent to the Tower Terrace grandstand, autograph sessions with the 2012 Indianapolis 500 starting field of 33 drivers and former Indy 500 drivers, and an Indianapolis 500 memorabilia show featuring vendors from the United States, Europe and Australia.
Team Penske and Shell already have reached the winner's circle this season in the IZOD IndyCar Series. Three-time Indianapolis 500 winner Helio Castroneves drove the No. 3 Shell V-Power Pennzoil-Ultra Team Penske Dallara/Chevrolet to victory March 25 in the Honda Grand Prix of St. Petersburg.