Banana Boat Inks NASCAR/IndyCar Sponsorship Deal With Ganassi
Chip Ganassi Racing Teams and Banana Boat sun care have teamed up to help racing fans stay cool and protected from the extreme sun and heat commonly found at auto races with the new and innovative Banana Boat Sport Performance CoolZone continuous spray sunscreen. The new line instantly cools and refreshes skin while providing protection against the sun's UVA and UVB rays.
As part of the partnership, Banana Boat sun care will host fan experiences trackside at key races including Daytona 500, Talladega Superspeedway and Indianapolis 500, among others. The sunscreen brand will provide fans with a break from the sun, offering quick relief and sun protection in its CoolZone Sunscreen Pit Stop. Here, fans will have the opportunity to receive a "cool-over" with the new sunscreen, play games and receive fun giveaway items.
"We are proud to announce our partnership with Banana Boat Sun Care," said Steve Lauletta, President, Chip Ganassi Racing Teams. "It is great to see a brand like Banana Boat join our roster of partners. With more and more families attending our races, we know Banana Boat Sun Care will provide our fans with the protection they need outdoors. We think this is the perfect partnership for racing."
The exciting partnership also includes a new Banana Boat brand paint scheme on the No.1 Banana Boat Chevrolet, which makes its debut with McMurray behind the wheel at Pocono Raceway in June, along with associate placement on the car throughout 2012.
"We are thrilled to partner with Chip Ganassi Racing Teams and its talented drivers. The unique relationship marries the outstanding skill and coolness of its drivers with the protection and reliability of our products," said Minna Raffin, Sun Care Group Marketing Director, Energizer Personal Care.
Banana Boat Sun Care is keeping fans cool beyond the race track, as well. Fans can visit the Banana Boat CoolZone brand Facebook tab for exclusive access to content from Jamie, Dario and their pit crews. The content will include tips on what's cool for the summer, from the hottest play lists to the coolest outdoor gear, along with a chance to win a CoolZone Pit Crew Experience with Jamie at an upcoming race.