The development of this duo as teammates fits perfectly for primary team sponsor Monster Energy, who foregoes traditional forms of advertising and instead seeks brand exposure through the use of Extreme Athletes.
With Monster Energy looking for increased presence across the NASCAR fan base, the company identified the Busch brothers as the drivers that best fit its family of Monster Energy Team Athletes. To complement the driver lineup, and ensure a strong competitive advantage, KBM brings industry veteran and winning crew chief Mike Beam into the fold as the #54 Monster Energy Camry team leader. Beam is a long-time fixture in NASCAR who has accomplished career victories across all three major touring series. At an early age, Mike became a successful contributor towards a variety of competitive racing organizations including Petty Enterprises and Roush Fenway Racing. KBM