"Jay is one of the most well-connected people in the sport, and he's going to be a great resource to help develop strong partnerships," said Marshall Carlson, president of Hendrick Motorsports.
"We've known him for a long time, so there's an immense level of trust and respect between us. The opportunity to work with Jay again and have the benefit of his experience is something we're excited about." In NASCAR parlance, "business development" means helping the team find sponsorship and build relationship with sponsors. Frye's long friendship with Hendrick, as well as his familiarity with former Red Bull driver Kasey Kahne should benefit the team hugely in that department. SPEED