Frye rejoins Hendrick

Jay Frye and Rick Hendrick have been friends since the 1980s, when Frye was a rep for first Budweiser and then Valvoline, and Hendrick was an ambitious car dealer trying to gain a toehold in NASCAR. So when Red Bull Racing closed its doors at the end of 2011, it made sense that Frye, the former team's vice president and general manager, would turn to Hendrick. On Wednesday, Hendrick Motorsports announced that Frye will work with the team as a consultant for 2012, focusing on business development.

"Jay is one of the most well-connected people in the sport, and he's going to be a great resource to help develop strong partnerships," said Marshall Carlson, president of Hendrick Motorsports.

"We've known him for a long time, so there's an immense level of trust and respect between us. The opportunity to work with Jay again and have the benefit of his experience is something we're excited about." In NASCAR parlance, "business development" means helping the team find sponsorship and build relationship with sponsors. Frye's long friendship with Hendrick, as well as his familiarity with former Red Bull driver Kasey Kahne should benefit the team hugely in that department. SPEED

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