Kraft Foods Announces Renewals With NASCAR, Stewart-Haas Racing

NASCAR, Kraft Foods and Stewart-Haas Racing today formally announced a deal that extends the designation of Oreo, Nilla and Nutter Butter as the official cookies of the sanctioning body, and of Ritz and Wheat Thins as its official crackers. Also, the Oreo and Ritz brands will continue to serve as associate sponsors of Stewart-Haas drivers Tony Stewart's and Ryan Newman's Sprint Cup Series rides. Kraft Foods, a NASCAR partner since '00, will continue to produce NASCAR-themed packages of Oreo and Ritz and will activate with sweepstakes offers via retail and the Ritz Facebook page. NASCAR

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