The 10th September race will now be known as the Wonderful Pistachios 400 and the multi-year deal will see Wonderful Pistachios sold at most International Speedway Corporation tracks. All but one of the Sprint Cup races now have title sponsors.
“When Nascar followers gather around the track or television to cheer on their favorite drivers at Richmond International Raceway, Wonderful Pistachios wants to be the winning snack," said Mark Masten, vice president of sales and marketing, Paramount Farms, the supplier of Wonderful Pistachios. “The Wonderful Pistachios 400 will introduce millions of fans to the lowest-calorie, lowest-fat nut that's fun to eat with friends and fellow fans."
“Our ‘One Last Race to Make The Chase’ weekend just got even better with the addition of Wonderful Pistachios to the race weekend," said track president Dennis Bickmeier. “The Wonderful Pistachios 400 at Richmond International Raceway will be one of the most exciting and anticipated events of the season and we’re happy to have them along for what is sure to be a wild ride."