NASCAR Kentucky TV Ratings

The NASCAR Sprint Cup Quaker State 400 at Kentucky Speedway earned a 3.0 U.S. rating and 4.968 million viewers on TNT Saturday night, down 17% in ratings and 19% in viewership from the fifth TNT race of last season (Daytona: 3.6, 6.127M), but up 7% and 8%, respectively, from the race on the comparable night last year (Chicago: 2.8, 4.608M). Viewership among adults 18-34 and men 18-34 increased by 24% and 31%, respectively, compared to last year's Chicago race. The Kentucky race ranks as the second-lowest rated and second-least viewed Sprint Cup telecast of the season, ahead of only the Heluva Good! Sour Cream Dips 400 from Michigan on TNT (2.9, 4.890M). sportsmediawatch.com

TNT's NASCAR Summer Series coverage continued strong, with Sunday's race coverage from Kentucky averaging 5 million viewers to rank as basic cable's top sports telecast for the week. The race grew 8% in total viewers over the corresponding race last year, while households were up 11% to 3.5 million and household rating was up 7% to 3.0. The race saw particularly strong growth among adults 18-34 (455,000; +24%) and men 18-34 (293,000; +31%). Through its first five races, TNT's NASCAR Summer Series is averaging a 3.2 U.S. household rating, up 7% over last year's performance. TV by the numbers