NASCAR joins with Spin Master for merchandising program

NASCAR Team Properties and Spin Master Ltd. have joined forces to connect with, and help build, a new generation of fans for the sport. In a strategic effort to build its merchandising program and to further its reach with the youth demographic, NASCAR has chosen Spin Master to inject excitement, innovation, and fun into its toys and merchandise. As the primary toy licensee, Spin Master's line of products will begin hitting store shelves in 2012.

The multi-year agreement provides Spin Master with exclusive licensing rights for NASCAR branded toy categories including replica vehicles, play sets, action figures, remote control items and much more. Not only will these Spin Master NASCAR items be sold at mass market retailers, but also at online e-commerce sites and specialty retailers nationwide.

Spin Master's Air Hogs, the largest radio-controlled toy brand in the world, is a sponsoring partner with Jr. Motorsports, and will be the primary sponsor of driver Josh Wise and the #7 Chevy car at the NASCAR Nationwide Series race at Michigan this Saturday, June 18. NASCAR

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