Troy Lee described the concept of the design, “I started with the vibrant colors of the drivers’ country flags: imagining how they could be put to life on a racecar, as if they were blowing by on the front straight. Once we had the theme, we focused on making it come to life in 3D. The challenge was to really show off the depth and movement of these amazing cars, while maintaining the integrity of the Porsche design."
Lee continued, “A crucial part of this project was getting the right paint: We worked extensively with PPG Industries to develop these custom colors, both for their liveliness and for the depth of the metallic colors. Using the candy paint as a base, we then created the intricate backdrop of asymmetric shapes to balance the design and create the sense of speed."