Ferrari and Puma extend sponsorship deal

Ferrari has announced a long-term extension to its commercial connection with Puma. The sport-lifestyle brand will continue to be the official licensing partner for the prancing horse, with their six-year collaboration now being increased for a ‘further lengthy period’.

“We have enjoyed a very successful relationship with Puma over the past six years and we are very happy that this will continue long-term," Ferrari Chairman Luca di Montezemolo commented on Wednesday afternoon.

“Their commitment to product design, development and race wear technology is unrivalled in the industry and they continue to impress us on all counts. We look forward to continue working with Puma for many years to come."