It marks the fifth consecutive NCWTS race to score a year-to-year ratings increase (Martinsville 4 percent, Nashville 18 percent, Dover 26 percent, Charlotte 42 percent). Ratings for the series are up 6 percent overall versus last year at this point.
06/07/11 Kansas Overnight TV Ratings: FOX concluded its portion of the 2011 NASCAR Sprint Cup season with a 3.9/10 for the race from Kansas (6.3 million viewers). Because this is FOX's first race from Kansas, there are no comparisons to last year. Greensboro led all markets with a 12.4/24, followed by Charlotte (9.8/20), Greenville (9.2/18), and Nashville (8.7/16), while host city Kansas City was #11 with a 7.4/16. For the complete 2011 Season, NASCAR Sprint Cup Racing on FOX averaged a 4.4/10 in the meters for 13 races, flat with last year's average for 11 races (4.4/9). Last year two races were rained out. Therefore, on a total rating points basis NASCAR is actually up +19% over 2010 (53.5 GRPs vs. 48.3).
AND NASCAR on FOX’s 2011 season roared into victory lane after Sunday’s NASCAR Sprint Cup series race from Kansas. The network’s presentation of the first 13 races of the NASCAR Sprint Cup series hit a three-year high averaging 8.6 million viewers per race, up +9% over last year (7.9 million viewers). That is the largest one-year audience increase in the 11-year history of NASCAR on FOX.
This year’s NASCAR coverage on FOX posted year-to-year increases in Households and across every major male and adult demographic. The complete 2011 NASCAR season on FOX averaged a 5.0/11 household rating/share, with the season’s biggest increase coming among Men 18-34. Average ratings in that key male demographic increased +20% over last year (1.8 vs. 1.5). The network boasted increases over 2010 among Households (+4%), Men 18-49 (+6%), Men 25-54 (+5%) and Adults 18-49 (+4%).
FOX posted more growth on a total rating points basis than on an average rating basis. FOX delivered a total of 64.1 rating points with NASCAR this season, a +13% gain over last year’s 56.7 gross rating points, which includes viewing to two Monday make-up dates. Among Men 18-34 gross rating points were up +36% (23.2 vs. 17.1).
The 2011 NASCAR on FOX season concluded Sunday with a 3.9/10 (6.3 million viewers) for the Kansas 400, according to fast national ratings released by Nielsen Monday. This was the first airing of the Kansas 400 on FOX, however, Sunday’s race easily beat last year’s Kansas race, which aired on ESPN in October. Compared to NASCAR’s last Kansas event Sunday’s race was up +63% on Household rating/share (vs. 2.4/5) and up +67% on average audience (vs. 3.8 million viewers).(FOX)
NOTE: in 2010 on the same weekend in June, the race was held at Pocono and televised by TNT with a 3.3 cable rating and 5.3 million viewers.