Roush Fenway Racing announces a new primary sponsorship for 2003 Cup Series Champion, Matt Kenseth and his #17 team from Affliction Clothing. Affliction Clothing will serve as the primary sponsor for Kenseth's team for the Sprint Cup Series race weekends in June at Kansas Speedway for the STP 400 as well as the Pocono 500 at Pocono Raceway. The Affliction family of brands exists at the intersection between the spirited artistry and hard edged attitude of the fast-living modern generation. Affliction defines and meets the needs of their style savvy customer with an ever-expanding collection of contemporary fashion focused on an innovative combination of style, fit, fabrics, finishes and quality. A true culture phenomenon and a commercial powerhouse; Affliction brands are rooted in and beloved by the hard rock and sports communities. Roush Fenway Racing.